Sponsored Content
This open ended revenue type was designed so you could have more options to create income for your local news organization.
Create this Revenue Item from your Revenue Dashboard. You will have the same options for invoicing your customer as you do with Advertisements.
There are several possible uses for Sponsored Content. For example, if you'd like to sell a featured "Realtor of the Week" article, creating Sponsored Content would be a way to track that sale in the same place as your Advertisements and Supporters. Other ideas some of our editors have had for using this option are to feature businesses, show individual properties for sale, publish sponsored events, or charge for advertisements included in your social media streams.
If you build a relationship with a business owner in which you trust their publishing of these sponsored articles on their own, you might choose add them as a Contributor in your Managing Members options.
All of the details are up to you and your customer: the price, the nature of the content, how often you publish content, whether or not it's included in the newsletter, etc. Therefore, we strongly recommend using the the notes section in the Revenue Item Detail (shown below) to track the details of your arrangement.
This is a new feature on the platform and once we hear from editors what works and what doesn't, we'll be sure to post that advice here!